Social Marketing to the Business Customer - Paul Gillin
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Social Marketing to the Business Customer - Paul Gillin

Written by Paul Gillin
Edition: 2011
Format(s): PDF
Language: English

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

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