Influence: The Psychology of Persuasion - Robert B. Cialdini
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The Psychology of Persuasion - Robert B. Cialdini

Written by Robert B. Cialdini
Edition: 1998
Format(s): MOBI
Language: English

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

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