Be the Elephant: Build a Bigger, Better Business - Steve Kaplan
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Build a Bigger, Better Business - Steve Kaplan

Written by Steve Kaplan
Format(s): EPUB MOBI PDF
Language: English

In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.

With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.

Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.

And from there, how to go forth and Be the Elephant

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Creation Date:Fri, 17 Oct 2014 17:18:52 +0000
This is a Multifile Torrent
Be the Elephant Build a Bigger, Better Business by Steve Kaplan.epub 11.09 MBs
Be the Elephant Build a Bigger, Better Business by Steve Kaplan.mobi 10.53 MBs
Be the Elephant Build a Bigger, Better Business by Steve Kaplan.pdf 4.33 MBs
Bag the Elephant! How to Win and Keep Big Customers.epub 3.99 MBs
Bag the Elephant! How to Win and Keep Big Customers.mobi 3.1 MBs
Bag the Elephant! How to Win and Keep Big Customers.pdf 2.05 MBs
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One Response to “Be the Elephant: Build a Bigger, Better Business - Steve Kaplan”

  1. #1 Breiagh Says:

    But if I’m the elephant in the room, doesn’t that mean everyone will pretend I’m not there?

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